For the past several years, I’ve served as the embedded Creative Director for a furniture manufacturer selling into major retailers including Walmart and Sam’s Club. In this role, I oversee the full creative lifecycle for large product assortments, from defining visual systems and PDP strategies to directing lifestyle photography, CGI, video, packaging, and in-store assets. I lead cross-functional teams, manage approvals across internal divisions and retailer partners, and build scalable templates that support rapid SKU growth without sacrificing brand integrity.

Alongside this role, I’ve spent over a decade at a design studio working across branding, packaging, web design, and marketing for clients in retail, lifestyle, and travel. I’ve designed and developed websites from wireframe through launch, managed ongoing site updates, and partnered closely with clients to translate business goals into clear, user-focused design solutions.

I’m comfortable moving between high-level creative direction and hands-on execution, and I thrive in fast-paced environments that require organization, collaboration, and strong visual judgment. Whether I’m defining a brand system, guiding a photoshoot, or refining a digital experience, my focus is always on building work that’s thoughtful, scalable, and effective in the real world.

Areas of Focus

• Creative Direction & Brand Systems

• Retail & E-commerce Content Strategy

• PDP Design & Optimization

• Lifestyle Photography & Video Direction

• Packaging & In-Store Assets

• UX/UI Design & Website Development

• Scalable Templates & Process Building

• Cross-functional Team Leadership