PowerhouseMechanics Gear Store

A national softball training organization that caters to all ages of athletes from the youth to collegiate level.

GOAL

I spearheaded a comprehensive digital strategy for the softball organization, overseeing the development and management of their online store, curating striking apparel graphics, and orchestrating engaging social media campaigns. From crafting captivating marketing emails to cultivating a vibrant online community, I ensured every aspect of their digital presence reflected their passion for the sport and resonated with their audience, driving engagement and fostering brand loyalty.

ROLE

UX/UI Design + Product Designer + E-commerce Store Manager + Social Media Manager + Email Marketing

Store Development & Management

In crafting the Shopify website for the PM Gear Store, I prioritized seamless user experiences and intuitive navigation to optimize the shopping journey. Through meticulous design and functionality considerations, I ensured the platform not only showcases the dynamic range of softball apparel but also facilitates effortless browsing, smooth transactions, and personalized recommendations, fostering a compelling online shopping environment that resonates with both seasoned athletes and enthusiastic fans alike.

Mastering the Art of Digital Storytelling

As the steward of the brand’s social media presence, I crafted compelling narratives and visually captivating stories to engage our audience authentically. Through strategic content curation and real-time interaction, I fostered meaningful connections, driving brand awareness, loyalty, and community engagement to new heights.