SoCal Aeration

A Southern California Landscaping company focused on aeration, dethatching, overseeing and lawn care.

GOAL

The goal of this project was to create a strong logo that could work on both light and dark backgrounds. Since it is a landscaping company they wanted to stick with more natural colors. The green of the gras and the blue of the sky. The client also wanted a symbol that could be used a a standalone piece.

ROLE

Logo Design + Brand Development + Stationary + Marketing

Identity Exploration

In exploring the logo for the aeration company, I developed various concepts that captured their focus on improving air and water circulation. By experimenting with symbols of movement and sustainability, I provided the client with several unique design options. This approach ensured the final logo effectively conveyed their commitment to environmental care and professionalism.